| It’s not uncommon to hear someone mention an old selling misnomer “it’s a numbers game…the more people I talk to, the more likely I am to help people find answers to their health care needs.” Only about 25% of this statement is true. If this is all you did, you might have a chanceof doing well in dōTERRA , but only that.To make this concept another 25% true, one would need to add, “It’s not just about talking to ‘more’ people, it’s about talking to the right people…people with whom you have identified a health need. ” This is why the relationship you build with someone is so important.After that, for the remaining 50% that is needed to make the previous statements true, it’s all about follow-up. This is why experts say, “the fortune is in the follow up.”
You see, in today’s hyper connected, over messaged world, you can’t just “spray and pray” (e.g. spray any dōTERRA message out there to anyone, and pray people will somehow, magically come to you).
Without question, praying may help, but this “spray and pray” approach is what old school advertising people did, and it worked…up to the 1990s when people had little control over media. But, we don’t live in that world today–especially when it comes to meeting specific health care needs. Unfortunately, still today there are “list vendors” who want to sell you (often bogus or outdated) lists of people you might “spray and pray” to.
Today, everyone is empowered in the way they take in media or communications, and this is not going to change anytime soon. This is one reason dōTERRA is so appealing to people. This is a relationship business. “Spray and pray” approaches are not based on specific, real health needs, with real people that want to be empowered.
If you don’t remember anything else, remember that following up with any effort you make is critical. You should follow up on invitations you make, questions you ask or messages you send. Effort without follow up is, well … just effort.
“The fortune is in the follow up.”
Tips from other IPCs
– “With people who are just getting familiar with dōTERRA , I like to explain a little about the historic use of essential oils, dōTERRA Certified Pure Therapeutic Grade® process and how I use them in my life. I always leave (or send them) an e-mail with a link to some of my favorite dōTERRA videos. Then I ask them in that very moment if they would be offended in any way if I followed up to see what they thought.”
– “What works well for me is sharing the experiences other IPCs have had in addressing specific health concerns. Then, I follow up with a link to the dōTERRA Product Guide and if we have talked about cooking, a few of my favorite recipes using essential oils, which I have posted on YouTube.”
– “I often refer to someone else who had the same health concern, and then follow up with them to see what they thought of it. Sometimes I come across a whole story written up about people who have had success with the product, and I will send that to them too. Then, I follow up with them to see what they would like to try a product.”
– “My kids gave me an iPad for my birthday. I use it to show people dōTERRA videos, presentations, product information pages, and websites. It’s a great way to capture a new person’s attention right then and there. I can immediately gauge interest and enthusiasm for what I am talking about. After my iPad presentation, if they are not interested in buying or joining dōTERRA , I tell them to think about things, and schedule a time to follow up on another day.”
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